FEATURE INTERVIEW
Nobuo Sato
Executive Director Japan Research Center

Nobuo Sato is the executive director of Japan Research Center (JRC), Harvard Business School (HBS). As a graduate of Keio University and Harvard Business School, Sato's business career has spanned three decades. Most recently, he was a global partner at Egon Zehnder International, a worldwide executive search and assessment firm. During his more than 15-year tenure there, he launched the firm's Tokyo-based financial service practice group and oversaw all executive searches in the financial sector. In addition, he managed a corporate governance practice group and oversaw the firm's Japan-based industry sector research team. Prior to Egon Zehnder, Sato worked for 15 years in the Tokyo and London offices of the Industrial Bank of Japan (now part of Mizuho Financial Group).

In the first segment of this interview, Sato shares with us his own experiences in HBS as a student 27 years ago. He speaks about the reason for changing career direction and his role in HBS. Let’s take a close look at how does Sato reaching out to business leaders across the region? What challenges does he face?

Sato offers his take on the impact China and India’s fast emerging economy have on Japan’s economy. Who are the competitors of HBS in Japan and worldwide? What is the key benefit HBS offering to the target audiences? What executive programs do HBS provide to help Japanese companies boost their competitive advantages? What worries does Sato have for the young generation of Japan? Join us on this ITV-Asia interview to find out more.

PROGRAM INTRODUCTION AND HOST

Advertising & Marketing in Japan

Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.

Representative Director
Pacific Communicators

PROGRAM GUESTS

rrespondent
Business Week Magazine

Corporate Vice President
Nissan Motor Co.,Ltd. (NML)

Marketing Manager
Technorati Japan

Marketing Manager
Infinium Corporation

Chairman
CORES Co., Ltd.

Director of the Waseda Marketing Forum

Creative Director
Hypu Advertising

Japan Consumer Marketing Research Institute

Executive Planning
Director, Beacon Communications k.k.

President
The Meguro Tavern

Director
RACENOW Japan

National Director Japan, Miss
Universe L.P., LLLP

Director - SL+A International Inc.

Managing Director
Z-Card

CEO & Creative Director
Syn Corporation

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