Jake Drake is president of Cohn & Wolfe Asia Pacific. Cohn & Wolfe is a global full-service public relations and marketing communications firm within the WPP network and is recognized for its leadership in health care, digital entertainment, technology, consumer marketing and crisis management.

Jake has nearly 20 years professional experience in integrated communications incorporating strategic media relations, digital and social media, experiential and WOM marketing, and large event management. His background includes work for a range of multinational clients, including Starbucks, Dell, Intel, Mattel, Sony Ericsson, Sony Pictures, Fox, Disney, Unilever, British Airways and Shell Oil, among many others.

In this interview, Jake Drake and Sam Flemming create an interesting and in-depth discussion about social media strategy and marketing communication. Jake shares with us his definition of social media and his view on how China may overcome the challenges to build brand awareness through social media. His profound insights also help us to understand the differences in media transition and transparency policy between the East and West.